以下文字节选自历年真题，划线部分为结合案例进行分析的部分，未划线部分为通用文字（需要熟练掌握），考试时结合案例进行具体分析。

Talent

– Individuals who can make a difference to organisational performance through their immediate contribution or, in the longer term, by demonstrating high future potential.

Talent management

– The attraction, identification, development, engagement, retention and deployment of individuals who are of particular value to an organisation.

– It is critical for Co to develop, manage and retain individuals as part of a planned talent management strategy.

Notes:

The definition of talent emphasises that these are individuals who can make an impact on the performance of Co. This is of utmost importance in the near future as Rail Co attempts to turn around its business performance.

Importantly, talent management should be seen as a key strategic management activity which sits alongside and indeed underpins the whole corporate strategy.

Many organisations consider the ‘talents’ of all their staff and work on ways to develop their strengths. Talent management programmes may include a range of activities such as formal and informal leadership coaching, networking events and board-level and client exposure. It can also include ensuring that all staff are adequately and effectively trained and motivated at all levels of the business

The contribution of the chief executive in talent management

– Important that talent management strategy is led from the top

– Senior management team must assess the human talent needs of the change programme

– Driving force in attracting talent and building a high performance workplace

Notes:

Ensuring that the talent management strategy is closely aligned with the corporate strategy must be a priority. The CE must lead the senior management team in understanding the main priorities of the change programme which should then be used to develop a human talent forecast, which can help shape Co’s talent management strategy.

Visible senior-level support for talent management is critical, and this is best done by the CE.

The ability to attract external talent depends upon how potential applicants view Rail Co. The creation of an attractive employer brand is an important factor in recruiting external talent. Again, the CE will be a driving force in this, as the figure head and mouthpiece of the organisation he will be integral in creating the employer brand which will attract talent to the Co.