以下文字节选自历年真题，划线部分为结合案例进行分析的部分，未划线部分为通用文字（需要熟练掌握），考试时结合案例进行具体分析。

There are a number of benefits arising from the development of a customer database system (CDMS) for SmartWear, these include:

The primary purpose of a CDMS system is to help a business engage more effectively with its customer base, by helping everyone in the company better understand the needs of the and requirements of the customers. Without a thorough appreciation of each relationship, it will be difficult for SmartWear to exceed customer expectations and gain sustainable competitive advantage.

了解顾客需求，有效的与顾客户进行互动

The CDMS provides users with ready access to relevant data using a single common and controlled interface, wherever they work in the company including overseas operations. CDMS empowers users to deliver a more responsive service to customers, which ultimately contributes towards their increased retention through the associated loyalty scheme.

CDMS使用户能够向客户提供响应速度更快的服务，最终提升顾客的忠诚度

Through a better alignment of customers and core business processes, a CDMS system can help the company attain greater market share and grow more efficiently in its target markets.

通过更好地与客户和核心业务流程保持一致，CDMS系统可以帮助公司获得更大的市场份额，并在目标市场中更有效地发展。

The centralisation of customer and business process data offers the opportunity to convert these into meaningful decisions and profitable actions. Big data which accumulates in the CDMS system is not in itself a solution, but the basis for developing new insights which can be used to develop the business further. Having access to all customer and related business data in one database allows for timely and well-informed decisions to be taken which can enable the company to be more responsive to its core markets. A CDMS system will help SmartWear use this understanding of the marketplace and then to successfully target further growth.

CDMS中积累的顾客数据可以帮助企业提供有用的信息，从而更好的做出决策

CDMS technology allows all staff to get their work done anywhere and at any time, by providing a set of tools to improve customer relationships and the associated business process which matter. If the staff are unable to access customer data, they are unable to engage with customers, therefore by accessing the CDMS data remotely, it allows them to work at any location – so increasing their productivity.

通过远程访问CDMS数据，员工可以在任何位置工作，从而提高了工作效率。

Controlling access to sensitive customer information is critically important and is required by data protection legislation. This can be achieved by securely storing the CDMS database at one location in the cloud, which offers significantly greater protection compared to storing customer data locally in spreadsheets or on multiple systems. Through high level security and automatic back-up, this data can be protected from unexpected and unforeseen events. CDMS security profiles and settings enforce controls so that both teams and individual users have appropriate permissions to access records consistent with their role.

客户数据储存在云端，相对来说比较安全