以下文字节选自历年真题,划线部分为结合案例进行分析的部分,未划线部分为通用文字(需要熟练掌握),考试时结合案例进行具体分析。
Diamond model(适用于分析公司在一个行业和一个国家成功的原因 )
The basic and advanced factors describe the country’s resources and how it chooses to invest in itself, which can often be relevant to the competitiveness of particular industries. The factors vary in nature and range from availability of human resources, levels of education and knowledge to infrastructure, liquidity on stock markets and available natural resources.
The company has some advantages in regard of its factor conditions, as it has…
we appear to have a problem in…从正反两个方面进行分析
Therefore, the company has positive factor conditions in both infrastructure and human resources which have had a positive effect on the success of our business.最后给出结论
Domestic demand conditions in any country can be a major source of competitive advantage for that country. It is not only the size of the market which is important, but also the relative sophistication of domestic customers. The configuration of a market often shapes how competitors interpret and respond to customers’ demands, which in turn encourages companies to be innovative and enhance their competitive positions and meet the high standards required for service delivery.
从Demand & Demanding两个角度去分析,一个是指需求量的大小,一个是指要求的高低。
When an organisation is located in a country where the home market demand is strong and where home-based customers are sophisticated and require high standards of innovation and/or quality, this can assist it in achieving sustainable competitive advantage.开头或者结尾给出结论,顾客的需求量怎样以及顾客的要求高不高
The success of any market depends both on the presence of suppliers and related support industries within the country. Therefore, apart from access to available sources of direct supply, a network of related and supporting organisations is equally important if a company is to succeed in a particular country.(写在开头)后面再进行详细分析
This aspect is concerned with how businesses are organised and managed, and the culture they adopt to achieve corporate success. These can vary considerably between countries, with cultural aspects in particular significantly influencing how competition develops.(写在开头)后面再进行详细分析
It is clear that the XX government is supportive of the XX industry in a number of ways.